With the rise of cross-border e-commerce, SEO is gradually being emphasized. However, in the same industry a swarm of SEO at the same time, do we really understand the value of SEO? For the SEO outsourcing company's regular progress returns,seo services in singapore how should we assess the performance? What are the metrics that are essential and need to be analyzed in depth? Today, we will let you not only understand the core value of SEO, but also teach how to assess the performance of the operation method, simply full of dry goods, no longer worry about the KPI performance invincible!

First of all, let us understand the definition of SEO. SEO, that is, Search Engine Optimization, the full name of the English Search Engine Optimization. authoritative website Moz on the basic definition of SEO: through the search results page,sem agency singapore for their own websites to increase more, better quality traffic. In other words, it is to adjust the web page to better meet the expectations of the algorithm for high-ranking web pages.

SEO can be categorized into two main directions, which are on-page and off-page. literally,digital marketing services singapore on-page refers to SEO inside the web page, while off-page refers to SEO outside the web page.

So what are the core values of SEO?

First, a multi-point layout. In the past, content marketing often focused on a single keyword, but this often made the brand's visibility narrow. Now, through SEO optimization, not only can your product no longer be limited to a single keyword, but it can even top the search results page for other relevant keywords, helping you successfully find potential consumers.

Secondly, consolidate brand share. As SEO optimization leads to higher website rankings, the brand's share of the public's mind will gradually increase. If you can become the top-of-mind recall in everyone's mind (which simply means that as long as you think of instant noodles, you will say Master Kong Beef Noodles), and coupled with the characteristics of SEO's multi-point layout, you will be able to make your brand stand out from the competitive market.

Third, long-term profitability. Compared with the sudden rise and fall of the effect of advertising, the effect of SEO is stable and longer-term. Giving your target audience a reliable and quality source of information when they have an urgent need will greatly increase the chances of them taking action.

Finally, SEO is optimized on a site-by-site basis, rather than for a specific product or campaign. Therefore, when optimization is effective, it has a positive effect on all items on the site, including brands, products, campaigns, etc., resulting in exponential growth of the overall operation.

Next, let's explore how to measure the value of SEO.

First is the click-through rate. Click-through rate indicates the percentage of customers who enter the store. The more customers enter the store, and in the case that customers do not bounce out quickly, you can judge that this store's signage (title) and store environment (website layout) must have a considerable level. This also means that the optimization of the site has been recognized by users, these are the SEO value is reflected in the proof.

Next is backlinks. Having a link to your website on other authoritative websites will have a higher chance of prompting search engines to recognize your website as a credible target and improve its ranking.

Third is the volume. Volume helps users understand how popular their brand is compared to the competition. There is a proven correlation between volume and market share and revenue. In addition, monitoring voice volume can help clarify a brand's market position and assist in the development of future strategies.

The fourth is keyword ranking. There is only one brand name, but the intention of the searcher's query is not. This is where the multi-point layout mentioned above becomes the key to success.

Finally, let's answer some common questions.

The first question is whether a well-known brand needs to do SEO, and the answer is yes. Well-known brands need to manage the quality of their online pages for a longer period of time. FMCG companies are also actively pursuing SEO strategies on the web, simply because of the long-term benefits of the investment and the ability to enhance their brand image.

The second question is how to choose the right SEO outsourcing company? We can consider the following aspects: specialized projects, past performance, and return on progress. Each SEO outsourcing company has its own specialized types of services, we need to choose according to their own needs; study the past performance of the outsourcing company to see if it can meet their expectations; regular returns on progress is very important, which not only allows us to better understand the situation, but also more timely adjustments to the goals, to ensure that the expected performance; budget is ultimately the most realistic consideration, then we need to strike a balance between the price and effectiveness. and effectiveness.

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